Weather + insurance makes a powerful combination

Empowering farmers in Mali with a bundled service of agri-weather advisories and crop insurance. Together with OKO Finance and Georg-August-Universität Göttingen we ran a successful project, with meaningful results that speak for themselves; higher yields, greater satisfaction and a growing loyalty.

By bundling Agri-weather advisories and OKO’s crop insurance we deliver a powerful service via SMS to Malian farmers. Because insurance alone isn’t enough for optimizing farming activities and yield. The bundled service leads to:

• Improved agricultural productivity ( + 25%)
• Improved customer satisfaction (+15 %)
• Improved retention rate (42% renewed already for next season)
• Reduction of yield losses

Farmers are willing to pay more for the service bundle and become loyal customers. In the end, the reduced losses potentially helps OKO to reduce the premiums of their insurance products.

Overall, the findings show that combining crop insurance with weather information can significantly improve farmers’ productivity, resilience, and satisfaction in Mali. Our next goal is to build a large and stable client base, reaching thousands of more farmers, enabling the service to become financially sustainable and continue operating without the need for external funding.